Digital Manager

The Governor’s Office of Economic Development and International Trade (OEDIT) was created to foster a positive business climate that encourages quality economic development through the support of local and regional economic development activities throughout the State of Colorado. A comprehensive slate of programs within OEDIT’s divisions work together to offer economic development services for all Colorado businesses – new and expanding, tr

aditional and emerging, small and large – including retention programs to ensure continued competitiveness of Colorado’s economic base, and job training to keep Colorado’s workforce the best in the nation. Description of Job NOTE: This position has a hire date of January 2026\. The Digital Manager will report to the Senior Marketing Manager and work closely with the Marketing and Communications team and all OEDIT divisions. The Digital Manager is responsible f

or coordinating and executing various digital strategies as part of the Colorado Office of Economic Development and International Trade (OEDIT) overall marketing efforts. The Digital Manager is responsible for promoting the Colorado business brand objectives, OEDIT programs and messages to target audiences and key constituents. This position supports all staff in developing marketing and communication templates, managing the organization’s online presence via various social media platforms and the website, managing digital marketing tools, and providing general graphic design support as needed. Key Duties and Responsibilities Planning and Implementation* Help manage the implementation of the overall strategic plan for marketing, social media strategies and tactics, and web content.

• Plan strategic digital campaigns focused on OEDIT priorities and initiatives.
• Coordinate social coverage for priority OEDIT business visits, tours, conferences, and events with divisions, agencies, partners, and Governor’s Office.

• Support social media campaigns and build messaging that incorporates social media best practices and goals specifically for LinkedIn, Facebook, Twitter, Instagram, YouTube, and OEDIT website.
• Manage all stages of video production including concept development, script writing, shooting, and editing.
• Edit raw footage into polished video content, integrating narration, voice-over and sound as needed.
• Coordinate production logistics such as equipment setup, talent scheduling, and location preparation.
• Maintain and organize equipment and digital archives.
• Produce needed creative material, including procuring photography and/or graphics (Canva, Adobe), illustrations, integrating copy into the design, and building deliverables.
• Create branded visual content for internal and external communications, ensuring alignment with State of Colorado standards.

• Keep the agency up-to-date with technology related to e-mail marketing, social media management, and other technologies as necessary.
• Assist with all marketing and market research initiatives.
• Contribute to thought leadership for the digital marketing communications strategy.
• Brainstorm new and creative digital strategies that support agency goals.
• Utilize AI tools (Google Gemini) to create, outline, and implement quarterly campaigns, generate captions for videos, and optimize content.
• Use Sprout Social to analyze performance, generate alt text for social assets, and schedule posts.
• Incorporate accessibility best practices into digital content creation including website content, documents, and social media.

• Strategic Planning - Identifies and analyzes organizational opportunities; accurately forecasts trends and emerging needs; frames strategic questions; makes decisions and deploys resources in alignment with strategic priorities; plans for future problems and opportunities by forecasting business trends and outside forces.
• Negotiation & Issue Resolution - Openly manages conflict and disagreement through collaborative discussion to reach positive conclusions; arrives at constructive solutions while maintaining positive working relationships; seeks win-win situations; diplomatically explores common and opposing options to reach mutually acceptable positive solutions.
• Communication - Is understood and understands others; clearly articulates key points when writing and speaking; actively listens; effectively interprets non-verbal communication and truly hears what a wide variety of people are trying to say; accurately assesses personal styles and adjusts own style of communication to optimize personal effectiveness.
• Results Driven - Drives for successful results; makes things happen and conveys a sense of urgency; sets aggressive goals and works hard to achieve these goals; moves tasks and assignments toward closure; invests considerable effort to assure goals are met in a high-quality manner.

• A bachelor’s degree or a combination of education and related technical/par